Your Secret Weapon to Saving Time and Money Sometimes what you believe your customers want isn’t what they actually need. And no, we’re not singing the Rolling Stones blues here. We’re talking about what you learn when you listen to your customers’ views and perceptions first and then confirm the identified need before jumping to full-blown execution of a new technology, or starting […]
Voice of the Customer
Surgical Hernia Repair Product–Start-Up
· Situation A start up surgical products group within a well established polymer materials developer sought to effectively position a novel material designed for surgical hernia repair. The product has unique physical properties that offer superior results during and post surgery. · Challenges As a start-up, the company had new (non-surgical experienced) marketing personal, a compressed timeline […]