· Situation A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]
Case studies
Surgical Hernia Repair Product–Start-Up
· Situation A start up surgical products group within a well established polymer materials developer sought to effectively position a novel material designed for surgical hernia repair. The product has unique physical properties that offer superior results during and post surgery. · Challenges As a start-up, the company had new (non-surgical experienced) marketing personal, a compressed timeline […]