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Taking the Brand and its Value Proposition to a New Level

March 13, 2016 | By | Add a Comment
Taking the Brand and its Value Proposition to a New Level

A Large, Multi-Specialty Medical Group Practice…

Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

December 21, 2012 | By | Add a Comment
Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening

Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]

Hope In Difficult Circumstances

November 30, 2012 | By | Add a Comment
Hope In Difficult Circumstances

“By perseverance, the snail reached the ark.” Hurricane Sandy, Storm Athena, a sometimes bitterly fought election, a seemingly divided United States of American, and more can give rise to physical exhaustion, frustration and despair.  For those who lost everything in the tragedy of the storms and those who believe they lost something through our “messy” […]

CEOs: To Blog or Not to Blog

October 31, 2012 | By | Add a Comment
CEOs: To Blog or Not to Blog

It comes as no surprise to anyone whose not been living in a cave for the past ten years that social media and blogging is on the rise. 

Believe it or not, it’s not about the money

October 4, 2012 | By | Add a Comment
Believe it or not, it’s not about the money

Renumeration, compensation, denaro, “getting paid” is very well and good.  Every capitalist gets that.  In fact, try doing without it.  It’s not attractive or desirous.  When it comes to consulting, many believe it’s about what it costs.  But, really, it’s about something so much more important. At the end of the day, it must be […]

Core Value Video

July 20, 2012 | By | Add a Comment
Core Value Video

Trestle Point recently wrapped up a video production project for a not-for-profit trade organization looking to capture its core value and showcase in a consistent way. The need and opportunity here was to communicate the organization’s complex story consistently because of the vast experience and diversity each member brings to shape the mission of the organization.  (The organization is a […]

Counterfeit Drugs…Does wishing it won’t happen really work?

May 16, 2012 | By | Add a Comment
Counterfeit Drugs…Does wishing it won’t happen really work?

It seems every 4 to 5 months there’s news about a counterfeit drug incident in the US. Bloggers Note:  Without a doubt this subject requires the attention and dedication of those in direct stewardship of the pharmaceutical and medical products we depend on in the United States and the rest of the globe.  I have been […]

Turn Modern Day Gossip into Internet Gold

April 23, 2012 | By | Add a Comment
Turn Modern Day Gossip into Internet Gold

Corporate executives like to think of themselves as big thinkers.  They look at the big picture.  They look at things from 10,000 feet when the truth is they fail at following a simple list.  Now that is a bold statement and one that should get your attention.  Unfortunately it is not just a headline.  Let […]

6 Ways Your Company Can Use Pinterest

April 6, 2012 | By | Add a Comment
6 Ways Your Company Can Use Pinterest

What’s that you might be asking? Pin what?  A name we just made up?  Pinterest is the new buzz word in social media. The new darling on the block. And it’s easy to see why once you check it out.  It’s addictive! It’s pretty! And hey, it’s actually a great platform to engage with your […]

How to Know Your Customers’ Needs

March 29, 2012 | By | Add a Comment
How to Know Your Customers’ Needs

Your Secret Weapon to Saving Time and Money Sometimes what you believe your customers want isn’t what they actually need.  And no, we’re not singing the Rolling Stones blues here.  We’re talking about what you learn when you listen to your customers’ views and perceptions first and then confirm the identified need before jumping to full-blown execution of a new technology, or starting […]