Integrated Delivery System Supply Chain … Marketing and communicating physician involving in supply cost management Situation A world renowned integrated healthcare delivery system (IDN) significantly upgraded the organization and management of its supply chain organization in 2009. As this new team set about managing the wide array of normal responsibilities within an enterprise wide supply […]
Voice of the Customer / Value Proposition / Competitive Scan
Surgical Hernia Repair Product–Start-Up
· Situation A start up surgical products group within a well established polymer materials developer sought to effectively position a novel material designed for surgical hernia repair. The product has unique physical properties that offer superior results during and post surgery. · Challenges As a start-up, the company had new (non-surgical experienced) marketing personal, a compressed timeline […]