A Large, Single Medical Specialty Group Practice…How to Market Outstanding Capabilities and Value · Situation A large, east coast and highly regarded specialty group medical practice reached a new level of organizational maturity and realized many of the “target” audiences for its array of services were not aware of the depth and breadth of its clinical, […]
Market Performance Improvement & Support
Direct and Distributor Sales Assessment and Strategy
· Situation A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]