The Clinical Alliance for Research and Education – Infectious Disease (CARE-ID) is a boutique clinical research organization (CRO) affiliated with the IDP Infectious Diseases Physicians, Inc. medical practice located in Northern Virginia. Trestle Point began working with CARE-ID in 2015 to revamp and upgrade its prior website. CARE-ID conducts clinical research trials in the field […]
A few of examples of our work.
Taking the Brand and its Value Proposition to a New Level
A Large, Multi-Specialty Medical Group Practice… From it origins in the early 1950’s until 2017 when it merged with the Summit Medical Group, New Jersey Associates in Medicine (NJAIM) was a privately owned, multispecialty group practice. When NJAIM began working with Trestle Point in 2013, the practice was made up of 18 health care providers […]
Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening
Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]
Not-for-Profit Consortium of Healthcare Supply Chain Executives
A Not-for-Profit Consortium of Healthcare Supply Chain Executives…Marketing genuine value and keeping it fresh · Situation A group of thought leading and innovative healthcare supply chain executives launched a unique organization for the purpose of bringing about transformative change for and across the entire healthcare supply chain. Building upon industry experience and a network of contacts […]
Medical Product Market Assessment
· Situation A division of a major, multi-national health care products company needed to quickly understand the products, marketing directions, sales strategies, reputations, strengths and weaknesses for the top companies in a key market segment in order to focus new business development efforts. · Challenges The priorities for this client were speed and depth of information beyond […]
Major Integrated Delivery Network (IDN) Supply Chain Com Strategy
Integrated Delivery System Supply Chain … Marketing and communicating physician involving in supply cost management Situation A world renowned integrated healthcare delivery system (IDN) significantly upgraded the organization and management of its supply chain organization in 2009. As this new team set about managing the wide array of normal responsibilities within an enterprise wide supply […]
Single Medical Specialty Group Practice Marketing Strategy and Tactics
A Large, Single Medical Specialty Group Practice…How to Market Outstanding Capabilities and Value · Situation A large, east coast and highly regarded specialty group medical practice reached a new level of organizational maturity and realized many of the “target” audiences for its array of services were not aware of the depth and breadth of its clinical, […]
Direct and Distributor Sales Assessment and Strategy
· Situation A division of a major, multi-national health care products company needed to synthesize and analyze several years of sales data to pin point key trends in direct and distributor selling performance for the purpose of charting new selling strategies. · Challenges Sales department had no company resource with experience in conducting a multivariate, correlation analysis […]
Pharmaceutical Market: U. S. Segment Growth Forecasting Model – Market Drivers Identification
· Situation A major multi-national pharmaceutical company needed to create a more reliable market growth-forecasting model. · Challenges Several years of unanticipated growth caused management to become less comfortable with the accuracy of its forecasts for coming years. Reduced confidence in forecasting methods coupled with a transition to global (ex-US based) marketing management structure created a serious […]