The Clinical Alliance for Research and Education – Infectious Disease (CARE-ID) is a boutique clinical research organization (CRO) affiliated with the IDP Infectious Diseases Physicians, Inc. medical practice located in Northern Virginia. Trestle Point began working with CARE-ID in 2015 to revamp and upgrade its prior website. CARE-ID conducts clinical research trials in the field […]
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Taking the Brand and its Value Proposition to a New Level
A Large, Multi-Specialty Medical Group Practice… From it origins in the early 1950’s until 2017 when it merged with the Summit Medical Group, New Jersey Associates in Medicine (NJAIM) was a privately owned, multispecialty group practice. When NJAIM began working with Trestle Point in 2013, the practice was made up of 18 health care providers […]
Internal Marketing…When Overlooked or Taken for Granted…It’s Likely Not Happening
Whether large or small, when those closest to the work and to the end using customer don’t spot light the organization’s value, your marketing efforts are underpowered. What do I mean? When those in your organization who interact with the public day in and day out don’t shine the light of the organization’s core value […]
Hope In Difficult Circumstances
“By perseverance, the snail reached the ark.” In 2012, Hurricane Sandy wreaked havoc on the eastern United States as the deadliest and most destructive, as well as the strongest hurricane of the 2012 Atlantic hurricane season. Together with Storm Athena, a sometimes bitterly fought election (seemingly mild by today’s Trumpian standards), a clearly divided United States of American, […]
CEOs: To Blog or Not to Blog
It comes as no surprise to anyone whose not been living in a cave for the past ten years that social media and blogging is on the rise.
Believe it or not, it’s not about the money
Renumeration, compensation, denaro, “getting paid” is very well and good. Every capitalist gets that. In fact, try doing without it. It’s not attractive or desirous. When it comes to consulting, many believe it’s about what it costs. But, really, it’s about something so much more important. At the end of the day, it must be […]
Core Value Video
One of Trestle Point’s more notable video production projects was for a not-for-profit trade organization looking to capture its core value and showcase it in a consistent way. The need and opportunity here was to communicate the organization’s complex story consistently because of the vast experience and diversity each member brings to shape the mission […]
Counterfeit Drugs…Does wishing it won’t happen really work?
It seems every 4 to 5 months there’s news about a counterfeit drug incident in the US. Bloggers Note: Without a doubt this subject requires the attention and dedication of those in direct stewardship of the pharmaceutical and medical products we depend on in the United States and the rest of the globe. I have been […]
Turn Modern Day Gossip into Internet Gold
Corporate executives like to think of themselves as big thinkers. They look at the big picture. They look at things from 10,000 feet when the truth is they fail at following a simple list. Now that is a bold statement and one that should get your attention. Unfortunately it is not just a headline. Let […]