Your Secret Weapon to Saving Time and Money Sometimes what you believe your customers want isn’t what they actually need. And no, we’re not singing the Rolling Stones blues here. We’re talking about what you learn when you listen to your customers’ views and perceptions first and then confirm the identified need before jumping to full-blown execution of a new technology, or starting […]
Archives for March 2012
How to Improve Your Marketing Effectiveness
Raising the Bar For Greater Sales & Marketing Effectiveness So many companies focus on outcomes—it’s all about the end numbers. Sure, sales numbers are important, no one can deny that. But the process to get to them should be your real focus. Why? Focusing on the process ultimately is knowing you’re on the right […]
Not-for-Profit Consortium of Healthcare Supply Chain Executives
A Not-for-Profit Consortium of Healthcare Supply Chain Executives…Marketing genuine value and keeping it fresh · Situation A group of thought leading and innovative healthcare supply chain executives launched a unique organization for the purpose of bringing about transformative change for and across the entire healthcare supply chain. Building upon industry experience and a network of contacts […]